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ROI — Return on Investment
A financial metric that calculates profit or loss relative to the initial investment.
ROI (Return on Investment) is the key metric for evaluating the viability of Voice AI agent implementation. The calculation: (Investment Gain - Investment Cost) / Investment Cost × 100%. For example: a business saving $9,700/month in call center costs paying $700/month for Yappr — the ROI is 1,286%. According to Forrester, businesses implementing AI in customer service see positive ROI within 3-6 months (Source: Forrester, 2024).